My practice revolves around the designs we see in the everyday – the community noticeboards, the lost dog posters, the travel agent shop windows – and the banal aesthetic that comes with it. As a recent graduate, I am entering an industry that has it’s creativity stifled by the hand of commercial viability. I observe and work with this Bob-from-the-fish-market anti-aesthetic in rebellion of the clean, safe graphics created by the pressure to make money and explore the possibilities of novel ways of designing in a sea of clean lines and sans serif.