I designed, planned and installed the exhibition: Norman Thelwell Saves the Planet. The show was centered around Thelwell’s book, The Effluent Society, and how relevant it is to today’s climate crisis, despite being published in the 70s. The audience for the exhibit was not only Thelwell fanatics, but also the younger generation who are facing the effects of climate change.
With this in mind I combined things such as the type from the book with a more modern sans serif font to create a new typeface. I created the colour palette “Neon Countryside” – a combination of lurid pinks, yellows and greens which not only to bring a contemporary appeal but also to signify the toxicity we impose on the environment.
As well as considering the environment in the design concept, I also had to consider the environmental implications of the materials I chose to present the graphics on too. First of all, I managed to get a sponsorship deal with YesColours. a paint company who strives to be climate conscious from the ingredients of their paint to the packaging they put it in. Moreover, all the materials I chose to display the graphics with were recycled and recyclable, from the cardboard chairs, to the honeycomb interpretation panels to the sustainable cut-out vinyl lettering.
