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Whilst working at North Brewing Co. alongside designer, James Ockelford (Refold) we collaborated on a can design for their beer, Monument. Our inspiration for the design was the “death of artwork” – the strange but frequent feeling we had when discovering one of our pixel perfect designs dumped on the ground amongst other litter and footprints. To create the can, we each designed “test cards” and underwent a burial of the cards. A few months later, we dug them back up and used the decomposed, worm-ridden textures for the can design.

Al's test card
James's test card

Scanned and digitised by James

Product photography by Alex Millhouse Smith

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